Where do you bring the greatest return? That's a great question every human being needs to ask. If a person is great with numbers, why would they spend a great deal of their time doing creative stuff? If someone is a gifted writer, why would they spend a lot of their time crunching numbers and balancing the books? If a person is a star at building teams, why would they spend all of their time working on a website? If someone is a great public speaker, why would they spend most of their time doing administrative work? That just doesn't make sense! You have to find your sweet spot. You have to work where you can get the greatest return on your talents. You may be getting a return on what you are currently doing, but the real question is, are you getting the greatest return?