1. Expect people to perform at a high level
2. Stretch people to be all they can be
3. Pull out of people what they never thought was in them
4. Tell people they are awesome and can do great things
5. Help people discover the greatness that's inside of them
6. Don't let people settle for second best
7. Expect people to win and win big
8. Don't let people make excuses
9. Create a culture of excellence and not of meritocracy
10. Help people to work harder than they've ever worked before and love it
11. Recruit winners onto your team